Orange Rockcore - I AM
Couldnt help but notice that Orange is busy trying to make itself seem nice, this from the company with one of the worst track records in customer services.
Anyway, the latest campaign involves teaming up with Rock Core, where you volunteer for 4 hours and get a free rock concert ticket. The advert brilliantly doesnt give away a web address instead telling us to "Search online for I Am".
Unfortunately when searching the first result is from i-am-bored.com and Orange doesnt feature until lower on the page. Poor Orange, maybe it should have invested in a proper domain and not a snazzy marketing campaign.