Basics of Good Customer Service
A customer is there for a good or service, do your best to provide that good or service as quickly and easily as possible. Customers will not jump through hoops in order to buy your product, they'll simply go somewhere else.
Acknowledge value of customer to business
No matter how large a company is it needs to value its customers. Existing customers can bring in more business than any advertising campaign, so ensure that you realise their value to your company. Keep in regular contact where appropriate, and offer them special incentives to keep their business with you.
This way you not only please them, but you increase the chances that they will refer additional business to you.
Treat customers as individuals
Standard replies can work in some occasions, but each customer needs to have a customised buying experience.
Respond promptly to complaints and queries
A customer complaint must be dealt with as a serious issue. An unhappy customer has the potential to create other unhappy customers. Ensure that you notify them that you are treating their problem seriously and ensure a prompt and polite reply to any questions or issues they may raise.
Know products thoroughly
Remember, if you dont know your products, then who will? Ensure that you have the most frequent questions sorted out with standardised and accurate answers.